Local Service Business: Enhancing Online Visibility Through SEO and PPC

Challeneges

Client: A local plumbing service company with a strong offline reputation but minimal online presence.

Challenge: The company needed to compete with larger, more established companies in the area and wanted to attract more local customers through online channels.

Solution: All 2 Design implemented a dual approach focusing on search engine optimization (SEO) and pay-per-click (PPC) advertising to enhance the company's online visibility.

Implementation:

  • Optimized the website for local SEO, including keyword research, on-page optimization, and creating location-specific landing pages.
  • Launched a PPC campaign targeting local keywords on Google Ads, ensuring the business appeared at the top of search results for relevant queries.
  • Implemented a review generation strategy to build online credibility through Google My Business and other local directories.
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Results

  • Organic search traffic increased by 80% in six months.
  • The company saw a 50% increase in inbound calls and service bookings attributed directly to the PPC campaign.
  • Local search ranking improved, placing the business in the top 3 results for several high-traffic keywords.
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