4.2x increase in qualified IVF consultation appointments while reducing cost-per-qualified-lead by 38%.
Stagnant lead generation from previous generic marketing agency; high cost-per-lead with poor qualification.
Restructured Meta and Google Search ad campaigns around empathy-led educational video content, launched high-converting dedicated landing page, and integrated automated lead qualification.
Created doctor-led Q&A video series, set up strict negative keyword targeting, and trained clinic front-desk on rapid 15-minute lead follow-up.